Only at LC
Open House: Victor Showroom

Presenting Victor Showroom, a marketplace pop-up of new brands, fresh from Seoul, as curated by Victor Lee.
You are invited to join us at this special pop-up to discover SUNDAYFRUITMARKET, épingler, fafamoon, and more to come.
Delve deeper to uncover the story behind each brand
A streetwear brand based in Seoul, Sunday Fruit Market incorporates unique, vibrant color palettes and witty elements into its designs.

Tell us a bit about your collection displayed at the Seoul Fashion Market curated by Victor Showroom. What was your main inspiration for the collection?
This collection was built around the warm and laid-back vibe of L.A. We’ve reinterpreted recognisable elements like the Costco logo and seamlessly blended them with the identity of Sunday Fruit Market. The colours are vibrant, while the textures and styling reflect a vintage sensibility — new garments that feel imbued with the warmth of nostalgia. Ultimately, our goal is to capture an L.A.-inspired mood that’s casual, nostalgic, and deeply intertwined with the essence of our brand.
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Founded by Hyeyeon Lee, épingler embodies a philosophy of patience and sincerity, crafting each garment with an emphasis on subtle, sophisticated accent details and balanced design.

Tell us a bit about your collection displayed at the Seoul Fashion Market curated by Victor Showroom. What was your main inspiration for the collection?
The épingler 25SS collection explores the depth found within refined simplicity. This season, we emphasized silhouettes that are both romantic and structured, set against a backdrop inspired by a Western mood.
Nature-inspired details—such as floral appliqué dresses and delicately crafted cardigans—convey a quiet, organic sensibility, reimagined through a modern, urban lens.
Through épingler’s unique interpretation of garden-like softness and Western structure, the collection evokes a sense of ease infused with subtle, rhythmic energy. The styling presented within the pop-up space particularly resonated with visitors, emerging as a defining highlight of the experience.
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fafamoon channels a spirit of softness, effortless charm, with youthful allure, weaving these elements into a vivid expression of modern femininity.

What was your main inspiration for the collection displayed here at Lane Crawford today?
The inspiration for fafamoon's 25 Spring/Summer collection comes from 'The Gardener’. 'The Gardener' redefines the concept of 'searching.' In a world that constantly urges outward exploration, we suggest that the true answers may lie within self-awareness. Within the gardener's realm, there’s no societal clock. The friends in the garden experience their own seasons, silently and attentively, measuring the passage of time through expanding roots, vigorous growth, and a profound appreciation for every shift in the atmosphere.
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Shop our curated edit of new designer brands below