The Art of Gift Selection
Seville Chow, Lane Crawford’s Fashion Gatekeeper

Even Seville Chow, whose expertise lies in curating items that anticipate consumers’ future desires, recognizes the formidable challenge of choosing the perfect gift. However, Seville believes that the key to overcoming this difficulty lies in the art of thoughtful consideration.
Gift-selecting can be a daunting task and she always tries to understand the needs and desires of the recipient and surprise them with a gift. However, this is precisely what makes gift-giving challenging.
In her role, she can be seen as curating items that consumers will want to purchase in the future. To excel in this task, it is essential to possess not only the sensitivity and impeccable taste of a trend-savvy curator but also the ability to analyze consumer buying psychology and habits through data and sales records. This comprehensive approach enables buyers like herself to better cater to consumer needs, ultimately driving successful commercial outcomes.